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Hi guys, im looking for my first lcd tv and i have seen the bravia range in person and its made me sure thats its the tv for me. ive been looking online and there are so man y different types of 40" bravia, some seem to have the same spec but are +/- £100 different. id like to know if paying the extra money will be worth it or not. could you check out these links are tell me what you think price wise/value/model? i know there are different series but i dont know whats best. £1094 sony kdl-40s2010u http://www.digitaldirectuk.com/produ...oduct_id=10965 £1349 sony bravia 40" lcd-tv kdl-40s2000 http://www.komplett.co.uk/k/ki.asp?s...1-03b0d58edea7 £1127 sony kdl40s2030u http://www.digital-point.co.uk/model...&source=kelkoo any thoughts? whats your thoughts on these models in general ? thanks! sorry the links are http://www.digitaldirectuk.com/products_moreinfo3/index.asp?product_id=10965 http://www.komplett.co.uk/k/ki.asp?sku=319932&cks=ass&assoc=d8029637-0dda-48da-9ba1-03b0d58edea7 http://www.digital-point.co.uk/model.php?id=2735&source=kelkoo

These seem to be similiar, so my suggestion is simple. i would go with the last one, since if you look at the model numbers they are all the same except for the second to last number. since the third one has the higher number, that most likely means it is the highest of the three models. i know that seems like a simple approach, but it actually holds true all of the time.