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I mean..surely they must know the majority of us now have a/v setups, that encompass loads of nice, high bandwidth speaker configurations....and that therefore, their previously already loud advertisements, will now be blasting during each program break.now, in my home, the girlfriend, or i will immediately reach for the mute button on the amplifier - and it stays that way until the program begins once more.so..they miss their opportunity to promote their product.and..we get 5 or 7 mins of peaceful quiet.can i be the only one to see the result as a waste of money?

Henry ford said 50% of advertising is wasted,but which half?today i would say 80% of tv ads are money down the drain because few people see them as channel hopping starts with the ads or like your goodself the mute is so handy on the zapper.it is a big industry,i was once in it,each ad, each agency, tries to be different, but being like lemmings, they all follow current trends and noise is in.when they realise that the best ads are quiet, suttle,funny, original and grab the viewers atttention they may get a better return.it worked 30 yrs ago.