What is the difference between the macro environment in the fashion industry?
Why is it necessary to consider micro ¯o environment in the fashion business.
Answer
Macro is the big picture - so more disposable income would mean positive impact on your industry (fashion), as would government regulation etc (ie tax on silk goes up so does your price for fashion items with silk in!) - macro issues affect all (your cmpetitors etc!micro is related to your business - so if you have a snazzy new it system that means you can process orders in 10 mins than 10 days thats a big plus for your business plan. or if you local council decides to restrict parking outside your shop - not nice. i hope thats what you meant.
